Make it SHORT. The shorter a domain name is the better, because customers will find it easier to remember when they see it in offline advertising (eg, the side of your car!).
Make it MEMORABLE. If you are using an acronym, try and make it less than four letters, unless it spells out another word.
Make it RELEVANT. Make it relevant to your product or service. This is a good option if you cannot find a variation of your company name that is available.
Beware of made up words or obscure business names like Google, Ikea etc. While they might be trendy and available to register, beware of how they will affect your advertising budget. You’ll need to spend more in the long term to explain to potential customers what you do, even before you pitch your services.
Avoid making it too similar to competitors. For example, if you register perthhandyman.com, but you have a competitor already registered as perthhandyman.com.au… Your radio advertising budget may end up sending customers to the wrong guy, simply by mistyping .au.
Need help? Sometimes finding a good domain name is the hardest part of getting online! Let’s get together and find something that ticks all the boxes!