Health Coach website design case study

Website Highlights

Health Coach website design case study for:

Health Coach Kirsty Website

Project Summary: is a blog & recipe site dedicated to nutrition and natural health. Thorn Creative designed a website that appeals to the target audience (busy professional women and Mums!). We also designed matching print advertising, social media profiles and managed PPC campaigns. This website provided a boost of leads and new clients by over 400%

Responsive design, optimised for viewing on any size screen is a must for any business website.

Mobile responsive website design

Health coach websites need a high quality recipe platform. We customised the display to match the website design and improved filtering options.

Health coach recipe website

Back Story

If you’re wondering if Kirsty the account manager at Thorn Creative and Kirsty the health coach are one and the same, then you are correct! Ten points to Griffindor my friend.

Before I co-founded Thorn Creative, I was working as a certified health and nutrition coach. And while I still love nutritional science, coaching just wasn’t the right fit. But after spending so many hours creating the content and website, I just can’t let it go. It was my baby for 5 years after all!

During that time, website work was falling into my lap without advertising. I got several enquiries from others just seeing (and loving) the website.

So as of July 2019, I have tweaked to become a blog and platform to share my favourite recipes and nutrition information. While it might be cheeky to put my own website in the portfolio, it was driving clients to me long before I decided to return to web design!

Kirsty x

Website features:

Website Integrations:

Google Analytics

Google Analytics provides reports on website performance, including things like website visitors, bounce rate, average pages per visit and browser location.


Yoast is a powerful plugin that makes optimising your website pages to rank #1 in search engines (Google) so much easier.

Social Sharing

By integrating social media sharing buttons throughout the site, visitors can share any page easily with family and friends through their favourite social platform.


MailChimp is an email list management platform. We integrated MailChimp with the checkout process, so the business can send follow up and promotional emails.